Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeMedia Governance & Guardianship
Media Governance & Guardianship
-
ProgrammaticMedia measurementSpotlight: Programmatic Supply-Chain Solutions
Read more about "Spotlight: Programmatic Supply-Chain Solutions"Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
-
Brand safetyBrand safetyBrand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…
-
Brand safetyBrand safetyWhy brand safety matters
Read more about "Why brand safety matters"It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…
-
Brand safetyBrand safetyInsights from GARM’s Aggregated Measurement Report Volume 4
Read more about "Insights from GARM’s Aggregated Measurement Report Volume 4"GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…
-
Brand safetyBrand safetyGARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…
-
Media measurementSpotlight: Putting attention to work
Read more about "Spotlight: Putting attention to work"One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…
-
Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacyMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
-
Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectivenessWFA Benchmark Results: Measuring Media Dollars & Performance
Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
-
Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyWFA Benchmark: Web tracking in a cookieless world
Read more about "WFA Benchmark: Web tracking in a cookieless world"A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
-
Media measurementMarketing technologyMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"A WFA member was looking for reviews of GMP365
-
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safetyCharting a new course in media for 2022 and beyond
Read more about "Charting a new course in media for 2022 and beyond"WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
-
Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacks
Read more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks
Our upcoming events
See all events
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Join us to explore TikTok’s latest generative AI products and what they mean for brands.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.